︎ Bozeman, Montana
email    ︎ lilymeadows26@gmail.com
phone  ︎ 970 618 8845

GRAPHIC DESIGN
PRODUCT DESIGN
ABOUT



Graphic designer, entrepreneur, and creative. 



︎ Bozeman, Montana
︎ lilymeadows26@gmail.com

︎ LinkedIn



Indyoo Fleecewear

BRAND IDENTITY SYSTEM
BRAND STRATEGY
ART DIRECTION

︎︎︎ VIEW THE INSTAGRAM


The Indyoo mission is to clothe outdoors people in fuzzy things handmade with fun fleece. Indyoo fleecewear is unique and bold, giving the wearer a visual voice in the outdoors. In a world saturated with black Gore-Tex, Indyoo Fleecewear breaks the mold and reminds us why we’re outside in the first place: to have a good time. The world is serious enough already– wear a fleece hat, laugh out loud, and hug your friends.

Founded three years ago in my garage, Indyoo Fleecewear is a clothing brand that breaks the typical mold of outdoor clothing, reminding us all why we're outside in the first place: to have a good time. While the identity has remained consistent, the brand visuals have evolved dramatically over the years.


 




The Indyoo voice is bold, authentic, and just a little ironic. Customers feel like they are communicating with an old, close friend.




︎︎︎ VIEW THE BRAND GUIDELINE